Why Use a REALTOR®?

Homeowners attempting to sell their home without the assistance of a real estate professional do so for one reason only – to avoid paying a Commission fee. Is it worth the trouble? Experience has shown that many For-Sale-By-Owner (FSBO) sellers wish they had used an agent’s assistance. Before making any costly mistakes, consider the A to Z’s of benefits you receive from a trained real estate professional.

A

 Advertising - The agent pays all advertising costs

B

 Bargain - Research shows that 77% of sellers felt their Commission was "well spent"

C

 Contract Writing - An agent can supply standard forms to speed the transaction

D

 Details – An agent frees you from handling the many details of selling a home

E

 Experience & Expertise – In marketing, financing, negotiations, and more

F

 Financial Know-How – An agent is aware of the many options for financing a sale

G

 Glossary – A real estate professional understands and can explain all real estate lingo

H

 Homework – An agent will do all the homework on how to best market your home

I

 Information – If you have a real estate question, an agent will know (or can get) the answer

J

 Juggle Showings – An agent will schedule and handle all showings

K

 Keeps Your Best Interests In Mind – It’s an agent’s job

L

 Laws – A real estate professional will be up-to-date on real estate laws that affect you

M

 Multiple Listing Service – The most effective means of bringing together buyers and sellers

N

 Negotiations – An agent can handle all price and contract negotiations

O

 Open Houses – A popular marketing technique

P

 Prospects – An agent has a network of contacts that can produce potential buyers

Q

 Qualifies Buyers – Avoids opening your home to “curiosity seekers”

R

 REALTOR® – An agent who is a member of the National Association of REALTORS® and subscribes to a strict code of ethics

S

 Suggested Price – An agent will do a market analysis to establish a fair price range

T

 Time – One of the most valuable resources in an agent

U

 Unbiased Opinion – Many homeowners are too emotional about their home to be objective

V

 VIP – That’s how you will be treated by your agent!

W

 Wisdom – A knowledgeable agent can offer the wisdom that comes with experience

X

 X Marks The Spot – An agent is right there with you through the final signing of papers

Y

 Yard Signs – An agent provides a professional sign, encouraging serious buyers

Z

 Zero-Hour Support – Selling a home can be an emotional experience
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